Jury Consulting, Trial Consulting Articles









		Publications .......................................................................................................................................................... Holmes, Samantha D. “Who Should Speak for You?” Inside Litigation. In press for publication. November 2005. Sobus, Mark S. and Davis, Suzanne. “Strategic Jury Selection: Limiting Mistakes in a Difficult Process.” For The Defense. June 2004. Davidoff, Galina. “Role Reversals and Racial Stereotypes.” Litigation Management. Spring 2003. Jacks, Dan and Sobus, Mark S. “The Appeal of Junk Science.” For The Defense. July 2003. Davis, David S. “The Myth of Primacy and Recency at Trial: Tell Stories Instead.” Tort Source. Vol. 5, No. 4. Summer 2003. Jacks, Dan and Sobus, Mark S. “Jurors’ Views of a New Class of Plaintiffs.” For The Defense. April 2002. Reprinted in the Texas Paralegal Journal. Summer 2003. Davidoff, Galina. “Jurors Distrust Corporate America.” Chief Legal Executive. 2003 Davidoff, Galina. “Preparing Corporate Witnesses in Times of Mistrust.” Tort Source. 2003. Davis, David S. “What Are Jurors Thinking?” The Brief. Vol. 32. No.1. Fall 2002. Davis, David S. et al. “Jury Selection in Race Discrimination Cases.” New York Employment Law and Practice. November 2002. Jacks, Dan and Sobus, Mark S. “The Risks of Attacking the Plaintiff.” For The Defense. December 2002. Laguzza, Ross P. “Science Doesn’t Matter: A Blasphemer’s View of How to Win a Causation Battle.” The Brief. Vol. 31. No. 2. Winter 2002. deTurck, M.A. “Persuasive Effects of Products’ Warning Labels.” Eds. J.P. Dillard and M. Pfau. Persuasion: Developments in Theory and Practice. 2002. Schuller, R. A. and Hastings, P. A. “Complainant Sexual History Evidence: It’s Impact on Mock Jurors’ Decisions.” Psychology of Women Quarterly. 2002. Sobus, Mark S. “Meeting Jurors Expectations of Insurance Companies.” For The Defense. January 2001. Laguzza, Ross P. “A Formulaic Approach to Predicting Punitive Damages.” Texas Lawyer. Vol. 16, No. 51. March 5, 2001. Jacks, Dan and Sobus, Mark S. ”Defending Against Claims of Medical Negligence.” For The Defense. June 2001. Reprinted in the Texas Paralegal Journal. Spring 2003. Davis, David S. “Simple Does Not Mean Better—The Importance of Juror Roles.” Tort Source. Summer 2001. Davidoff, Galina. “Warm Body or a Key Player?” Women Lawyers Journal. 2001. Davis, David S. and Laguzza, Ross P. “Communicating with a Jury.” Litigation Services Handbook. 2001. Sobus, Mark S. “Differences in Jurors’ Perceptions of Self and Others: Why So Many Plaintiffs Get the Benefit of the Doubt.” The Trial Lawyer. January/February 2000. Davis, David S. and Davidoff, Galina. “Y2K Litigation—From Jurors’ Perspective” Y2K Advisor. Vol. 2. No. 7. February 2000. Laguzza, Ross P. “Unfair Attack? Juries May Be Swayed By Prosecutorial Tactic.” Legal Times. April 10, 2000. Laguzza, Ross P. and Sobus, Mark S. “The Ghost of Pennzoil–Texaco: Hidden Risks of Arguing Alternative Damages.” Defense Counsel Journal. October 2000. Laguzza, Ross P. “Figuring Out How Jurors Think.” Legal Times. June 7, 1999. Laguzza, Ross P. “Don’t Take It Personally: Righteous Anger Usually Leads to a Poor Legal Defense Strategy.” Human Resources Magazine. August 1999. Laguzza, Ross P. “Why Do Well-Prepared Witnesses Crash and Burn?” The Trial Lawyer. November/December 1999. Laguzza, Ross P. “What Could They be Thinking? Lessons From American Jury Studies.” The Brief. December 1999. Davis, David S. “Year 2000 Litigation: Jurors’ Perspective.” The Year 2000 Computer Crisis. 1999. Laguzza, Ross P. “Fear and Loathing in Health Care Trials—Notes from a Trial Consultant.” Health Care ‘Fraud & Abuse’. Vol.1, No. 4. May 1998. Davis, David S. “In Employment Lawsuits, Evidence Can Be Secondary.” Corporate Legal Times. June 1998. Davis, David S. “Volume of Expert Testimony Turns Jurors into Believers.” Corporate Legal Times. July 1998. Sobus, Mark S. “Commensurability: Understanding Jury Research and Juror Information Processing.” Defense Counsel Journal. July 1998. Davis, David S. “Wanted: A Good Trial Lawyer to Take My Case to Court.” Corporate Legal Times. September 1998. Laguzza, Ross P. “Juror Trial Innovations: Fast Lane to Fairness or Folly?” Inside Litigation. October 1998. Davidoff, Galina. “Using Story Telling Techniques to Craft a Persuasive Legal Story.” The Criminal Practice Report. 1998. Laguzza, Ross P. "Voodoo Jurynomics." Los Angeles Daily Journal. April 9, 1997. Davis, David S. “On Damages, a Jury is Difficult to Figure.” The National Law Journal. April 1997. Laguzza, Ross P. "Stage Management: Understanding and Reacting to Changes in Jurors' Attitudes and Perceptions.” Verdicts & Settlements. June 20, 1997. Schuller, R. A. and Hastings, P. A. “Battered Woman Syndrome and Other Psychological Effects of Domestic Violence Against Women.” Scientific Evidence Reference Manual. 1997. Fuentes, Rick R. "Using Story-telling Techniques to Craft a Persuasive Legal Story.” The Criminal Practice Report. 1997. Laguzza, Ross P. "In the Land of Gurus and Data Dumpers: How to Choose the Right Jury Specialist.” Texas Lawyer. May 20, 1996. Davis, David S. “Jury Persuasion: Psychological Strategies and Trial Techniques.” Prentice Hall. 1996. Hastings, P.A. et al. “Perceptions of Race and Crime in Ontario: Empirical Evidence from Toronto and Durham Region.” Canadian Journal of Criminology. 1996. Schuller, R. A. and Hastings, P. A.” What Do Disputants Want: Preferences for Third Party Resolution Procedures.” Canadian Journal of Behavioral Science. 1996. Schuller, R. A. and Hastings, P. A. “Trials of Battered Women Who Kill: The Impact of Alternative Forms of Expert Testimony and Typicality of Behavior.” Law and Human Behavior. 1996. Fuentes, Rick R. "Five Key Questions for Consumers of Jury Research and Trial Consulting.” Revolutionizing Litigation Management. 1995. Laguzza, Ross P. "Everything is Evidence: Knowledge, Control and Winning Cases." Washington Journal. July 1994. Davis, David S. “Litigators Should Be Aware of the Uses of Deceptive Graphic Evidence.” Inside Litigation. 1994. Davis, David S. “When—and When Not—to Use a Juror Questionnaire.” Corporate Legal Times. 1993. Laguzza, Ross P. "Voir Dire in Employment Cases." National Law Journal. June 1993. Laguzza, Ross P. "Why Jurors in Employment Cases Don't Care About the Evidence." Employment Law Strategist. October 1993. Laguzza, Ross P. and Vinson, Dr. Donald E. Jury Persuasion: Psychological Strategies and Trial Techniques. 1993. Fuentes, Rick R. "Tips for Voir Dire & Jury Selection,” National Bar Association Magazine. 1993. Fuentes, Rick R. “The Prejudiced Juror,” Insurance International. 1992/1993. Fuentes, Rick R. "Juror Perceptions in Employment Litigation.” The American Lawyer. 1992. Davis, David S. “Witness Credibility: How Important Is It?” For the Defense. 1992. Laguzza, Ross P. and Minick, Dr. Bob "The Lawyer Image Study.” The Texas Bar Journal. April 1991. Laguzza, Ross P.”Psychological Persuasion in Patent Cases,” The American Intellectual Property Law Association Bulletin. July 1991. Davis, David S. “Good People Doing Dirty Work: A Study of Social Isolation.” Sociological Studies: Introductory Readings from an Interactionist Perspective. 1991. Fuentes, Rick R. "Relationship Between Age and Job Performance: An Information Processing Approach.” Experimental Aging Research. 1990. deTurck, M. A. et al. “Effects of Information Processing Objectives on Ratings of Witness Perjury.” Communication Research. No.16. 1989. Fuentes, Rick R. "Making Career Decisions in I/O Psychology.” The Industrial/Organizational Psychologist. 1989. deTurck, M. A. et al. “Perjury and Deceptive Judgments: How Timing and Modality Affect Jurors’ Deceptive Judgments.” Communication Quarterly. No.36. 1988. Davis, David S. “The Production of Crime Policies.” Crime and Social Justice. 1986. Davis, David S. “Scapegoat Occupations: The Case of the Bail Bondsman.” Research in Law, Deviance and Social Control. 1984.